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The annual Licensing Awards, now in their fourth year, are owned and organised by The Licensing Source Book, part of Max Publishing. Over 4,500 licensed products were entered.

This year, for the first time, Brand Licensing Europe is headline sponsor of the awards, joining the ‘who’s who’ of leading brands that are the award category sponsors.  Industry trade association, LIMA UK has reinforced its commitment as an official supporter of the awards and The Light Fund will be the charity beneficiary.

The winners of all the Licensing Award categories will be announced at the awards on Thursday September 10. Each  product entry was judged by an extensive panel of top retail buyers including those from Amazon, Bhs, Hamleys, M&S, Mothercare, National Trust, New Look, Play.com, Sainsbury’s, Tammy, Tesco and WHSmith. The judges assessed each product entry considering the excellence of design, innovation and originality; consumer targeting and quality of manufacture and packaging. 

The Licensing Awards 2009
Retail Award Category Finalists

Best Pre-School Retailer of Licensed Products

Argos
Boots
George at Asda
Mothercare
Next

Best Kids Retailer of Licensed Products

Argos
Littlewoods/Shop Direct
Next
Tesco
WHSmith

Best Brands Retailer of Licensed Products
(Celebrities, sports properties as well as traditional brands are classified as brands for the purposes of The Licensing Awards)

Argos
Boots
Debenhams
Littlewoods/Shop Direct
Next

Best Direct Selling Retailer of Licensed Products

Amazon
Argos online
Littlewoods/Shop Direct
Next Directory
Play.com

Best Overall Retailer Of Licensed Products
The finalists in this category are the winners of the other retail categories and therefore will not be announced until the Awards event.

Licensed Product Category Finalists


Best Licensed Toy Or Games Range

Ben 10 Wheeled Toys Range from MV Sports & Leisure
H.M. Armed Forces from Character Options
Peppa Pig Toy Range from Mookie
The Dangerous Book For Boys PBFA Range for M&S
The X Factor Musical Instruments and Board Game from Halsall International

Best Licensed Dress-Up and/or Party Range

Danger Mouse Dress-Up from Smiffys
Disney Supreme Princesses Dress-Up from Christy Group
Mr Men and Little Miss Dress-Up from VMC Accessories
Mr Potato Head Dress-Up from Rubies Masquerade
Thomas Tabard Dress-Up from VMC Accessories

Best Licensed Apparel Or Accessories Range

EMI Music Publishing ‘Lyric’ T-Shirts from TU Clothing for Sainsbury’s
Cinderella Collection by Kidada for Disney Couture from Lucas Designs
Mr Men and Little Miss Boxed Organic T-Shirts from Fabric flavours
Peppa Pig Accessories Range from VMC Accessories
Star Wars Lego T-Shirt Range from TDP

Best Licensed Written, Listening Or Learning Range

Bob The Builder Searchlight Book from Egmont Publishing
RFU Mills & Boon Books from Harlequin
Peppa Pig Book Range from Penguin Books
Scrabble Book Range from Harper Collins
Wallace & Gromit Cook Book from Egmont Books

Best Licensed Paper Products or Stationery Range

Bang On The Door Pupil Reward Collection from Primary Teaching Services
Emma Bridgewater Black Toast Stationery Collection from Blueprint Collections
Lego Humour Greeting Card Range from Tigerprint for M&S
Mr Potato Head Cards & Wrap Collection from The Monster Factory
Peppa Pig Greeting Card Range from Gemma International


Best Licensed Giftware Range

Juicy Lucy Accessory Gift Range from Zeon
Penguin Notebooks from Wild & Wolf
Shaun The Sheep Bathroom Range from H+A
Star Wars Gift Range from Wesco
Top Gear Novelty Gift And Toy Range from Wow! Stuff

Best Licensed Home Décor, Housewares or Bedding Range

Charlie And Lola Bedroom Range from Zap
Disney Princess Bedroom Range from Worlds Apart
In The Night Garden Bedroom Furniture Range from Martin Yaffe
In The Night Garden Range from Mothercare
Morph Bookends from Novelty Gift Company

Best Licensed Food or Drink Range

Barbie Loves Hotel Chocolat from Hotel Chocolat
Hello Kitty Confectionery Range from Bon Bon Buddies
Natural History Museum Dinosaur Cakes from Creative Cakes
The Simpsons Frijj Cookie Dough Milkshake from Dairy Crest
Top Gear Advent Calendar & Confectionery Range from Kinnerton Confectionery

The Innovation Award

Henry Desk Vacuum from Paladone Products
Mr Bump Alarm Clock from Wesco
Shirtbox Lunchbox Range from Premium Factory
SpongeBob SquarePants Real Musical Instrument Range from John Hornby Skewes
Team Toaster from Tinbone

Best Licensed Brand Product – Soft Goods

Celia Birtwell Outdoor Range from Millets
Love Hearts Make-Up Accessories from The Make Up Factory
Myleene Klass Baby K Range from Cohen & Wilkes
V&A Anemone Range of Bed Linen from Bedeck
Vespa Footwear from Adidas

Best Licensed Brand Product – Hard Goods

Elvis Presley Watches from Bellagio Time
Flying Scotsman Gifts & Accessories from Wild & Wolf
Marmite Range from Novelty Gift Company
National Trust Jigsaw Puzzles from Gibsons
PGA Tour Golf Range from Second Chance





The Licensing Awards 2009
Licensed Property Category Finalists

Best Pre-School Licensed Property

Dora The Explorer
In The Night Garden
Mr Men and Little Miss
Peppa Pig
Thomas & Friends


Best Schoolers/Tween or Teen Licensed Property

Ben 10
Hello Kitty
High School Musical
SpongeBob SquarePants
Star Wars: The Clone Wars


Best Licensed Sports Property

Arsenal Football Club
Chelsea FC
England Football
England Rugby
Liverpool Football Club
Manchester United


Best Licensed Celebrity Property

The Beatles
Emma Bridgewater
Elvis Presley
Jamie Oliver
Antony Worrall Thompson


Best Licensed Brands Property

Haynes
JCB
National Trust
Natural History Museum
V&A


The Licensing Awards 2009
The Honorary Achievement Award

This special award is to be given to someone who has contributed greatly to the licensing industry. No finalists are announced, but the winner is decided as a result of nominations received.