The deal follows Five's decision to launch its Demand Five VOD service on the BT digital TV platform.
From December, BT Vision customers will be able to catch up on key episodes of ITV programmes including Coronation Street, Emmerdale, The X Factor and Britain's Got Talent. BT Vision customers will also be able to watch archive content including Lewis, Prime Suspect and Hell's Kitchen, alongside selections from the An Audience With... series.
Ben McOwen Wilson, director of ITV Online, said: 'We've seen massive traffic growth across our online sites during 2008 and the consumption of ITV content across our platforms has been staggering; this deal allows us to add another string to our bow in distributing our content wider.'
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