LONDON - ITV has launched a dedicated website as part of plans to support the Government's Change4Life health drive.
The broadcaster has launched a website to support its new show ‘The Feel Good Factor', which celebrities pledge to lose weight.
The website enables visitors to sign up to its ‘pound for pound' charity campaign, in which participants are sponsored for each pound they shed.
The Feel Good Factor, which is presented by Eamonn Holmes and Myleene Klass, starts next month.
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