The three-year anti-obesity drive, which launched on 3 January, includes TV ads, billboards and posters and is aimed at families with children under 12 years old. It is intended to reduce the proportion of overweight children by 2020.
However, the journal condemns charities including Cancer Research UK, The British Heart Foundation and Diabetes UK for partnering with the very companies it sees as fuelling obesity, such as PepsiCo and Kellogg.
In addition to £75m the government has put behind the campaign, PepsiCo and Kellogg among others have contributed £200m through sponsorship of the Change4Life activity.
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