Iris creates 3D TV area for Sony at Wimbledon

Iris Worldwide is behind the 3D Sony TV experience area at Wimbledon, which finishes on 3 July at the All England Tennis Club.

Iris Worldwide is behind the 3D Sony TV experience area at Wimbledon
Iris Worldwide is behind the 3D Sony TV experience area at Wimbledon
Visitors to the space are handed 3D glasses to watch the tournament and play Virtua Tennis 4 using PlayStation’s new 'move controller', which enables the user to play by using their body rather than a handheld control.

"For some consumers this will be the first time they have experienced 3D or heard about Sony filming Wimbledon in 3D," said Sony Europe head of sponsorship Toby Shaw.

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