The agency produced a 600-capacity structure at the mammoth West Country festival, which promoted PlayStation’s Singstar karaoke range. The structure, which was Havana Club cocktail bar themed, featured a removable roof to cope with all weather conditions.
Artistes that featured in the Singstar game put on shows within the venue, including cheesy US rapper Vanilla Ice, 80s songstress Belinda Carlisle and one-time hairstyle pioneer Limahl.
On the Friday and Saturday nights Iris also produced PlayStation 3 and Singstar-hosted VIP parties, atended by Kate Moss, Kelly Osbourne, Henry Holland, Emma Watson, Jade Jagger and Alexa Chung. Former Clash lead guitarist Mick Jones also celebrated his birthday party in the area on the Saturday night.
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The same structure will now travel to Camp Bestival in July and Bestival in September.
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