The deal will see Iris’ Experiential and Sponsorship divisions create a campaign targeting 13 to 24 year-old females.
The activity will go live in October and will use active trial to strengthen the audience’s emotional connection to the brand.
Lypsyl brand manager Katie Bashford said: "Lypsyl has a very strong brand heritage but the lipcare market is now largely being driven by a younger audience and we want to dispel any notions they have of Lypsyl as a purely functional brand.
"Lypsyl is one of the only pure lipcare brands out there, and we have 30 years of product experience behind us so this teamed with a great marketing campaign should see us come back with a bang."
Iris CEO Ian Millner added: "We’ve always understood that to engage young people we have to create a ‘value exchange’. Instead of trying to create communication ideas we need to be much more interested in building cultural ideas that are interesting, rewarding, and expansive."
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