The site, owned by Interactive Prospect Targeting, will launch a that invites users to keep a record of their calorie consumption versus expenditure, by choosing options from a food and exercise database. More advanced options include setting weight goals, monitoring nutritional intake and following specialist diets.
The food database so far contains 1,254 different foods from Kellogg's All Bran to Yorkshire pudding. IPT is currently inviting key UK food brands to include their own own-brand food values into the database.
Asda, Starbucks and Wimpy are the first to allow DailyDietTrackers members to compare the nutritional value of, for example, a Starbuck's latte versus a frappuccino.
Ivan Southall, commercial director at IPT, said: "DailyDietTracker is geared towards loyal members who will repeatedly visit the site to update their food and exercise diaries.
"It is important that as many foods as possible are represented. If a Starbucks coffee is part of a user's daily diet then it has to be there."
Brands involved in the scheme will be able to target the DailyDietTracker database, specifying their message according to the user's profile. Southall claims that Starbucks will be able to alter its message for known or new consumers, while Asda will be able to target customers by region and according to popular foods in the area.
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