The newspaper group has signed a white-label contract with Interactive Prospect Targeting, which sees them use IPT's to form a football quiz to tie in with Euro 2004.
The quiz will be promoted across the site with banners and text links from the homepage and other appropriate areas of the site, throughout the sports section and on its Euro 2004 microsite. Players must register to enter the quiz, a series of 10 questions, and will be encouraged to invite teammates to take part via an online invitation system. The top 100 scorers will be entered into the prize draw at the close of the promotion on July 5 2004.
As well as supplying profile details, entrants will be asked what areas of Mirror.co.uk they visit and what services, such as financial, travel, special offers, they would like to see on the site.
The data captured will be available to MGN, which will use it for its own in-house activities and for further promotion involving Mirror.co.uk.
The initiative follows MGN's recent readership survey through The Preference Service.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
.jpg)
.jpg)