Interactive Prospect Targeting, the digital direct-marketing firm, created the site and will use the same data-capture techniques as its salary comparison web site Payfinder.com (see Revolution, October 2003, p71). The site will have its full launch on 10 May.
Medictra.com invites users to share information on medical conditions and treatments via confidential surveys. In return, they get free information from Medictra's experts via patient forums and survey results.
Patients register by creating a profile and assigning themselves to medical panels, like 'asthma', which can be amended later, from which their personal home page is created.
Pharmaceutical firms will be able to buy into data for a whole demographic, covering gender, medical condition and patients' views. Martin Kiersnowski, chief operations officer at IPT, said: Medictra will complete the loop between patient, the pharmaceutical industry and practitioner. It will revolutionise the marketing opportunities for the pharmaceutical industry."
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