YouTube currently carries IPC-produced video across 25 of its channels.
Magazines including Marie Claire, Decanter, What's On TV, Web User and What Digital Camera have uploaded more than 2,000 videos onto the site and garnered over 38m views.
But the ad deal marks the first time that the publisher has made moves to monetise its YouTube-hosted content.
The deal will initially see IPC selling advertising surrounding video produced by Ignite's men's and music titles NME and Nuts.
Beyond that, IPC will look to sell advertising on content produced by other consumer titles.
The deal was negotiated by Andrew Sanders, IPC Ignite's digital sales director.
Sanders said: "NME and Nuts are the perfect brands to lead this revenue sharing partnership.
"Not only are they hugely strong cross platform brands, but they are masters at generating must-see video content for their audiences.
"The partnership with YouTube will enable us to extend our reach for advertisers outside of our immediate footprint to find their key audiences wherever they are engaged with our brands."
including live sessions, interviews and news, while
Patrick Walker, YouTube's director of partnerships, said: "We've been busy introducing new ad formats and providing partners with the flexibility to sell their own inventory, and we look forward to working with IPC as the first UK print publisher to explore these new opportunities."
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