The homepage has been redesigned to include a section devoted to the site’s most popular games, such as football game 'Jumpers for Goalpoasts' and 'Blast Billiards'.
The section, called Platinum Games, offers new opportunities for advertisers to sponsor individual games and work with IPC to create bespoke levels of sponsorship.
Kevin Heery, digital development director for IPC Inspire Men & Music, said: "Instead of the standard display advertising and homepage takeovers, we’re inviting advertisers to fully integrate their brands in those games — a bit like the Barclay’s Premier League."
Advertisers now have the opportunity to take over the whole section of a particular game, including the homepage promotion within the game itself.
In addition, when users submit their scores to be counted in the weekly and monthly gaming leagues, they will have the opportunity to win competition prizes offered by the advertisers.
Advertisers can then collect user information on individual players, to be used for future marketing strategies.
The site offers additional sponsorship opportunities on individual iPhone versions of the games 'Blast Billiards', 'Soccer Hero' and baseball game, 'Pinch Hitter', as well as on the Facebook version of the game 'Soccer Hero'.
The newly revamped site also includes greater social media interactivity, with Mousebreaker’s latest blog posts, Facebook and Twitter updates all visible on the homepage.
Users can also see what games their friends and other users are "liking", with the Facebook widget.
Alan Martin, deputy editor, Mousebreaker, said: "We have been working very hard to make the site much easier for the user to navigate and to showcase the wide variety of content Mousebreaker currently has. After months of careful design, the new-look site not only achieves this, but also gives dedicated space to our much-loved classics."
Mousebreaker recorded 191,993 daily average unique browsers for the six months to June 2010, according to the latest ABCe records.
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