Thrower, who was previously associate publisher of Mousebreaker, will report to Jo Smalley, publishing director of Nuts and Mousebreaker.
In addition Sam Wight, previously digital marketing manager for the two publications, has been promoted to senior marketing manager for both titles.
Smalley said: "James and Sam have already established themselves as significant talents within the Inspire Men and Music portfolio."
Nuts' circulation is 147,134, far ahead of Bauer Media-owned rival Zoo's 80,026 copies, according to the , but 22% down from the same period in 2009.
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