The restructure continues managing director Caroline McDevitt's efforts to improve IPC Advertising's service to agencies and clients, which last month brought Ian Tournes, Starcom MediaVest press director, to the company as group trading director.
According to McDevitt, who has branded the move "Access All Areas", it is a step change in providing greater resource and ensuring IPC makes the right people available to speak to clients and agencies.
The TX and Connect sales teams have been combined in a new division called IPC Weeklies, led by group ad director Kate MacKenzie. IPC Weeklies will sell a greater range of magazines, reaching more than 9m weekly readers.
MacKenzie, formerly Connect ad director, had already been leading the separate teams since IPC TX ad director Matt Beeney left at the start of the year.
"With huge brands like What's on TV, TV Times, Pick Me Up, Woman and Woman's Own, IPC Weeklies provides a larger composition of female main shoppers than ITV1, GMTV or the tabloids," she said.
On the research side, two new divisions have been created under Neil Perkin, group ad director for marketing and strategy, who is also responsible for IPC's creative advertising division.
One, IPC Insight, will provide clients with the best consumer insight from the company. Amanda Wigginton, formerly consumer research manager, has been promoted to group head of insight to lead the division.
The second, IPC Marketing & Strategy, will provide clients with access to data and analysis on the magazine market, and promote IPC's bespoke advertising ideas. James Papworth, formerly ad marketing manager, will head this team.
IPC Advertising's new direction has been accompanied by a relaunch of its website, .
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