CI Whole Markets claims to provide companies with access to over 1.2m SME businesses across Europe by offering a range of IT usage data and attributes that have been modelled by Information Arts.
Information Arts has developed the product to provide accurate IT and telecoms data on medium and smaller businesses which had previously been restricted to the largest global businesses through products such as Harte Hanks' CiTDB database.
CI Whole Markets is designed to extend the ability of marketers in the IT, technology and telecoms sectors to target medium-sized and small businesses in the UK, France and Germany accurately, and will be rolled out to the rest of Europe over the next six months.
The product has been built by developing a series of models based on the most commonly used and highly populated fields within Harte Hanks' CiTDB, guaranteeing "highly robust" scores for each attribute.
Modelled attributes will include number of PCs, laptops, printers, servers, mobile workers, IT employees and developers.
Simon Lawrence, CEO of Information Arts, said: "Our unique relationship with Harte Hanks has facilitated the development of HH CI Whole Market as it has provided us with unrestricted access to Harte Hanks' CiTDB database for modelling purposes."
Didier Andrieu, managing director of Harte Hanks market intelligence in Europe, said: "CI Whole Market is the result of a long and close collaboration between Information Arts and Harte-Hanks, linking information from the CI Technology Database and the analytical capabilities of Information Arts.
"It is a unique product that finally opens the IT and Telecom market to new opportunities and gives a unique view of the SME."