TFL said the new 'night tube' network has been made possible because significant parts of the London Underground have been successfully modernised. The weekend services will run through the night on core parts of the system - initially the Piccadilly, Victoria, Central and Jubilee lines and some sections of the Northern line.
Kevin Jackson, vice president of sales and marketing at agency George P Johnson, said it is great news for the industry. "There is always a feeling amongst foreign visitors and delegates that London shuts down after midnight. Now if only we could join other major cities with 24-hour restaurants and cafes."
Lee Avery, managing director of Amplify, added: "24-hour opening of the tubes definitely sounds like a progressive move, and reflects what you would expect from a modern, cultural city like London. Although only operating on selected lines, the step will make general weekend events more democratic and accessible - and will take some of the pressure off the night buses.
"From our experience weekday nights, and particularly Thursdays, will still remain key for media launches and brand events – as media and blog coverage is still key."
He said the move will particularly benefit those working at events, especially those who often start in the early hours or finish late.
However, Teresa-Anne Dunleavy, chief executive of Concerto Group, said proper thought needs to go into the implications of night-time tubes for event staff. "It’s not a straightforward conclusion that the introduction of late night travel options should replace taxis. Employee safety needs to remain a priority."
She said the move will offer "greater flexibility" for clients as well as making late night events in the capital more affordable to attendees. "The fact that individuals, both those attending events and running them, will not have to incur hefty taxi charges should be good for the industry."
Jeremy Rees, executive director at Excel London, said the improved connectivity will be hugely important to the industry. "London is a 24-hour city and so it is absolutely vital that visitors can make the most of what the city has to offer.
"It boosts our attractiveness and allows our customers to maximise their experience."
Julie Chappell, director of consumer marketing and digital channels at London & Partners, also backed the move: "This is fantastic news for London’s night time economy and the capital’s residents and visitors.
"There are 8,000 restaurants, 4,500 bars and clubs, 200 theatres and more live music events than any other city in the world - so those people out enjoying what the capital has to offer deserve to have a 24-hour London Underground system at the weekend."
What do you think of 24-hour weekend tube lines in London? How will it affect your event agency, venue and/or clients? Comment below to let us know what you think.
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