Incahoots will specialise in brand activation, sales promotion, shopper marketing and experiential campaigns supported by social media platforms, and has already signed up clients Heineken and Mars Petcare.
Rodrigues will run Incahoots as managing director while Simmons takes on the roles of chairman and executive creative director.
The pair has more than 40 years of experience between them and first worked together at The Big Kick in 2006.
Rodrigues subsequently left to join The Marketing Store while Simmons sold The Big Kick in 2009 and went on to set up the experiential agency, Goal.
Rodrigues said: "Debbie and I have worked on dozens of campaigns for some of the world’s largest and most successful brands. Our respective careers have taken us in different directions over the past few years but when it came to launching my own business, there was nobody I’d rather work with than Debbie."
She explained that Incahoots has a specific remit to create outstanding and engaging activation ideas which drive sales and deliver brand objectives.
In addition to its core specialisms, the Incahoots offering will include concept generation, partnership negotiation and management, event management and design and artwork.
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