
Vega, which supplies party entertainers and corporate entertainment, is an offshoot of front of house and promotional agency Lola Staffing. It was launched to service the growing entertainment needs of Lola’s clients.
Full Circle’s managing director Richard Joy said the move would strengthen Full Circle’s database of acts and bring back office systems developed by Vega. "The Lola team has a proven ability to build exceptional management systems. We are excited to be working with them to bring some of this technology as well as some great new acts on board."
Lola managing director Duncan Mitchell said: "We are very pleased to have the Vega team joining Full Circle. We view Full Circle as the premier entertainment agency in the market and it was a sensible move to partner rather than compete with them."
The two companies will be integrated within the next three months, with Vega’s three members of staff moving to Full Circle’s Borough offices.
Full Circle is a joint venture between Concerto and Vibration Music.
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