Director Clare Wickens said the business - which organises events including The Sun's Military Awards - had two parts: creative full service events, and providing support services for other event organisers. A brand audit of the business revealed that there needed to be more clarity about the two strands.
"After talking to end clients, event organisers and suppliers it was clear that there needed to be a greater distinction in the offerings. There is a great opportunity for growth in the creative events business, but we work with many clients on the other side of the business and want to continue to support them."
Canvas promises a creative approach to briefs that delivers ‘common-sense creativity’, ensuring that what is promised is practical.
The new division will operate alongside ESC Events and will be headed up by Wickens and ESC managing director John Wickens. The pair has run ESC for 16 years and will continue in their roles at ESC.
Canvas has made two new appointments to support its growth ambitions. Justin Blyth joins as business development director following 13 years at event food group Rhubarb. Eleanor Bradfield has been made project and events coordinator following a role as event manager for Farnham Town Council.
Wickens said other appointments could follow. A new website has also been launched.
Canvas will handle around 150 events to help entertain more than 15,000 guests in a typical year. It organised The Sun’s British Military Awards, the Millies, in December 2012.
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