The below-the-line campaign will use digital and direct mail channels, and possibly print.
Created by Spanish agency Shackleton, the work's centrepiece is a pastiche of a film poster bearing the title 'No Hunger', with the copy above the "film" title reading "With your help, this would be Al Gore's new movie".
北京赛车pk10ers at Action Against Hunger hope that the subject for a film will make a worthy successor to Gore's 'An Inconvenient Truth', a box office hit, and highlight the plight of the five million children who die every year because of acute malnutrition.
The campaign is underpinned by a dedicated website, , which urges Gore to make the film and enables users to sign a petition which will be presented to him at December's UN Climate Change Conference in Copenhagen.
The marketing campaign has already been running in Spain, France and the US and this month comes to the UK.
So far 63,000 people have signed the petition.
Underneath the mock-movie title, the copy explains: "Please help promote this campaign and ask Al Gore to make a film about the greatest tragedy of the 21st century: acute malnutrition".