Titled '', the customer panel has already attracted nearly 3,000 unincentivised registrations within a few weeks of launch.
Registered 'friends' will be sent short surveys asking for their opinions on the experiences they have had with Honda, as well as feedback on the brand itself. The surveys will be sent out at least once a year, but no more than once a month.
Michael Doyle, manager of customer understanding, at Honda, said: "Our customers' opinions are extremely important to us at Honda. Our customers certainly want to be part of Honda Friends and we have had an excellent response from our customers."
Mark Runacus, HS&P's chief strategy officer, said: "We knew that Honda customers felt passionately about the brand, and so the panel is a mutually constructive way to harness that passion. It is an excellent example of social co-creation."