Soulmates currently runs in both The Guardian and The Observer newspapers and will have its own site at www.guardian.co.uk/soulmates.
The online service has a search function to allow users to search ads for location, age and gender. It will include dating tips, stories and ideas for putting together a successful ad.
Soulmates advertisers record a phone message, which is screened, transcribed, summarised and then appears in The Guardian, The Observer and on the new site for free.
Respondents can then dial a number to hear the advertiser's voice, at a cost of £1 per minute. Advertisers can choose to receive text messages to notify them when they receive replies to their ad.
Simon Waldman, director of digital publishing at Guardian Newspapers,
said: "Making Soulmates available on Guardian Unlimited, which has a large proportion of users who don't read either paper, will make the service accessible to a whole new audience."
The website will be advertised in The Guardian and The Observer and throughout the Guardian Unlimited network.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
