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Guardian Unlimited is set to launch a fresh online campaign through

interactive marketing firm Tribal DDB. The campaign will see the agency

piloting its rich-media D4Vid tool through the production of the site's

banner ads.

The original brief from Guardian Unlimited was to drive traffic to

guardian.co.uk by pointing users to the updated news and range of

content. This will be illustrated by a banner that links to the user's

computer and synchronises with the clock chip, displaying the correct

time ticking away.

The tagline will read 'Up-to-the-minute-news around the clock', with

other banners and pop-ups enabling the user to zoom in and out of the

ads.

Targeted at 25 to 54 year-old frequent users, the campaign will see

banners on portals such as MSN, Netscape, Excite and Freeserve. The ads

are set to go live next week.

Tribal DDB has been developing D4Vid for around six months. It will

enable faster roll-out to sites that wish to use it. The company has no

plans to license out the technology.

The agency was appointed in January to devise an online campaign, when

Guardian Unlimited announced that it was restructuring part of its

network in a #6 million rebranding and marketing strategy.