Guardian 'fairytales' by Wieden & Kennedy London

Guardian 'fairytales' by Wieden + Kennedy London
Guardian 'fairytales' by Wieden + Kennedy London

Wieden & Kennedy London has launched a new TV spot to support its print work for the Guardian and Observer reader promotion to collect a seven-part series of well-known fairytales starting this weekend.

The 10-second spot features several characters that are staples of traditional childhood fairytales such as Red Riding Hood and Rapunzel.