Guardian & Observer 'gola mondo' by Wieden & Kennedy London
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Sector
Media / Entertainment Brands, Digital brands and Newspapers
Wieden & Kennedy London has created an integrated advertising campaign to promote The Guardian and Observer's coverage of the World Cup.
The activity includes an animated TV spot which aims to show that the football can be enjoyed anywhere.
The Guardian and Observer will produce daily podcasts, match reports and will have 32 sports bloggers from every competing nation around the world.