Guardian 'fairytales' by Wieden & Kennedy London

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Advertiser
The Guardian -
Agency
Wieden & Kennedy London -
Sector
Consumer Goods, Media / Entertainment Brands and Newspapers
Wieden & Kennedy London has unveiled a new print campaign to promote the Guardian and Observer's reader offer to collect a seven-part series of traditional fairytales.
The ad features well-known images from fairytales such as Red Riding Hood and The Three Little Pigs.
The offer begins in this weekend's papers.