Observer 'Gobble-di-gook' by Wieden & Kennedy London

Observer 'Gobble-di-gook' by Wieden & Kennedy London
Observer 'Gobble-di-gook' by Wieden & Kennedy London

The Observer is to relaunch on Sunday, ditching three of its monthly magazines and switching to a four-section paper

A TV campaign, created by Wieden & Kennedy London encourages consumers to "pause, review and reflect" by picking up a copy of the new look paper.