Last week, the left-leaning newspaper's website advertised a poll that asked 'Does the BNP speak for you?', under the URL politic-poll.com.
Users clicking through to the website were shown a picture of BNP leader Nick Griffin and offered a free gift as a reward for casting their vote. Participants were also invited to supply their email address. In addition, the poll contained links to BNP propaganda elsewhere on the web.
A spokeswoman for The Guardian said the links to the poll were supplied by Google and slipped through its list of banned keywords. She added that as a result of this breach, the newspaper would now block all poll advertising.
The Guardian's web activity also came under the spotlight in August after it emerged that it had mistakenly bought the keywords 'Madeleine McCann' from Google. This led to searchers typing in the missing girl's name seeing The Guardian appear in the list of sponsored links on the results page. The newspaper's marketing director, Marc Sands, ordered a review of the list of keywords purchased by the media group.
Meanwhile, Starbucks has signed an agreement with Guardian News and Media to distribute 2m of its newspapers in its coffee shops every week.
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