Grass Roots wins Ford press launch contract

Grass Roots Meetings & Events has been appointed by Ford to handle the logistics of its pan-European Focus and Mondeo press launches.

Grass Roots' Jane Jennings delighted with Ford contract
Grass Roots' Jane Jennings delighted with Ford contract

The company has also announced it will project mange the fleet launch of the same vehicles.

Steve Woolington, senior manager of product communications for Ford of Europe, said: "We are delighted to be working again with Grass Roots on one of the most significant media introductions of recent years. 

"In bringing a new Ford Focus and Ford Mondeo to the market, we needed to work with partners we can trust to deliver an outstanding media event. We look forward to working with them on this major new programme."

Woolington added Grass Roots’ previous work for Ford, which includes press events for the Kuga, S-MAX, Galaxy and Ka models, had always provided "a quality experience for guests".

Jane Jennings, account director for automotive at Grass Roots, said: "We have worked on a number of Ford media launches over recent years and are delighted to be continuing our client relationship with these prestigious events."

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