During his time at BI Worldwide, Battley delivered incentive travel programmes and conference solutions primarily for the automotive, financial services and IT and telecoms industries. He left the agency at the end of last year.
Prior to BI Worldwide, Battley spent four years as director of meetings and events for travel management company Hogg Robinson and 11 years heading up Events by Appointment, the events division of The Appointment Group.
Battley said: "I’m thoroughly looking forward to joining Grass Roots. I firmly believe that I can utilise my knowledge and skills within the global account management arena and contribute to the growth and success of a business which is clearly set for an exciting future.
Kevin Robinson, client services director at the agency, added: "David is highly regarded in the industry and brings a wealth of senior level experience, both operationally and at a relationship management level. David's appointment supports our growth ambitions and further strengthens our account management team to deliver to the highest standards."
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