The contract includes 350 events accross its entire B2C and B2B activity, which are estimated to reach more than 15,000 customers.
The mix of events feature track experiences at venues such as Thruxtron, Rockingham and Oulton Park, and ‘dealer ride and drive’ days, where customers might get the chance test drive cars alongside a celebrity.
The events also include Salon Prive at Syon Park in September, the Motorexpo at Canary Wharf and Cholmondeley Pageant of Power, which are both in June.
Charles Moyle, managing director of Grass Roots Live said he is looking forward to building on the success of previous years: "It’s a privilege and a joy to work with such a high quality product and to see the excitement in the eyes of the customer at the various events throughout the year."
Marcus Wall, Jaguar’s experiential marketing manager, added: "We’re delighted to continue our partnership with Grass Roots Live as we build and develop the experiential calendar over the next three years. From a client’s perspective I appreciate the way the team has fully immersed itself with the Jaguar brand."
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