Ricoh Arena to host Jaguar handover

The Ricoh Arena will host the ceremonial handover of the new Jaguar F-Type to car dealers on Thursday (18 April).

Ricoh Arena, Coventry
Ricoh Arena, Coventry

Fifty-nine Jaguar dealers from across the UK are travelling to the Ricoh Arena in Coventry, where they will be given the keys to their sports car demonstrator.

The two-seater F-Types, which are designed in Coventry and built in Castle Bromwich, will be arranged in the shape of a letter F in the car park of the arena.

From there, its predecessor - the last E-Type produced - will lead the procession in a convoy along the A444.

Jeremy Hicks, managing director of Jaguar UK, said: "Jaguar is synonymous with Coventry, so it is fitting that we conduct the ceremonial handover to the dealer network in the grounds of one of this great city’s landmarks."

Liz Cooper, marketing director at the Ricoh Arena, said for many people it would be their first glimpse of the Jaguar F-Type.

"There is great excitement building here to the ceremonial handover of the Jaguar F-Type and it is going to be quite a sight to see the vehicles lined up in car park A before they head off," she said.

"Jaguar Cars has been a fantastic supporter of the Ricoh Arena since it was built in 2005 and we wish them every success with their latest model."

Comment below and tell us what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now