The new tool, called , is built into the search engine giant's web browser, Chrome. Details of Sidewiki have emerged as with a $100m all singing and dancing multi-media campaign in 10 countries.
The campaign communicates the greater degree of personalisation offered by the homepage as Yahoo! moves its focus away from search to being a web portal and aggregator of content.
In a similar vein, Sidewiki also enables users more control and personalisation - the tool allows people to leave a comment on a web page or a selected piece of text, and share the URL via email, Twitter or Facebook.
Users can also embed videos into the Sidewiki, which appears as a sidebar on the left of the screen when it's activated.
Sidewiki also incorporates the ability for users to read and vote comments up or down creating a ranking for each individual that will determine where their comments fall on the Sidewiki.
The higher the ranking, the higher comments appear on the basis that the more compelling the content is, the more visibility it will gain, while unpopular content will fall off the radar.
.jpg)
.jpg)