The search engine has launched Promoted Videos in the UK, which combines AdWords with YouTube videos.
Through the AdWords interface, advertisers can create campaigns that are keyword targeted and priced on performance (CPC).
Advertisers can choose a Promoted Video ad template so that when people search for videos, YouTube will display brand videos alongside relevant search results.
said the service would benefit film studios looking to promote movie trailers or a brand testing the effectiveness of a new ad creative.
Similar to sponsored links on Google, the advertiser will pay for their Promoted Video when a user clicks on their ad. Advertisers will also be able to add a ‘call-to-Action' clickable overlay on their videos to drive people to their websites.
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