
Virgin Media is today launching the YouTube application within Virgin Media's ‘Powerful Stuff' Youtube channel, which supports the Powerful Stuff above-the-line campaign.
The YouTube application gives users the ability to make their everyday videos ‘more powerful', by adding special effects and sound to their movie. They can also choose content from a gallery of videos from Virgin Media.
The campaign has been developed by Saint to reinforce the association of the Virgin Media brand with online video.