The VideoDiary panel will be built by screening participating panels in the Cint Panel Exchange, which is comprised of over 1.5m panellists from over 200 open panels. This screening will be ongoing.
It will use QualVu's SystemInsite technology for identifying whether a panellist has a webcam, microphone and other key attributes to determine if the panelist is ready for video creation and collection.
QualVu will also provide the platform for preparing, collecting, and analysing the video content through the use of its VideoDiary and VuPoint tools.
EasyInsites will be the primary full-service research agency offering this service.
The agency has created a product called EasyVideo that will allow clients to create a qualitative session on video, whereby questions are posed by a moderator.
The video is then distributed to pre-screened respondents.
Once fielded, EasyInsites will then provide the client with a clip summary by selecting key pieces of video content from each respondent.
Charles Pearson, co-founder and managing director of EasyInsites, said: "This innovative approach enables clients to see their panelists for the first time and can serve to validate whether panelists are who they say they are, as well as to provide a much lower cost alternative to traditional face-to-face and focus group approaches.
"These online video interviews can be conducted across the world faster and cheaper and in an even more consistent manner than any other approach.
"EasyInsites is excited to be introducing this approach to the European marketplace, since it has been extensively used and increasingly accepted in North America over the past several years."