LONDON - Wyeth Consumer Healthcare is seeking to modernise the Anadin brand image with the launch of Anadin LiquiFast, supported by a TV and press campaign.
The campaign, created by CHI & Partners, breaks today and is its first campaign for the iconic British brand in over a year.
The ad opens with a grizzly bear roaring through an office cubicle that when given a pack of Anadin LiquiFast transforms into a rather dishevelled and embarrassed-looking women.
This time last year, Wyeth Consumer Healthcare expanded its Anadin range with the launch of a product for joint pain and stiffness that was backed by an £8m brand push.
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