Gatorade 'Sweat with the Best' by TBWA\Chiat\Day LA

June 09, 2015

Gatorade "Sweat with the Best" by TBWA\Worldwide.
Gatorade "Sweat with the Best" by TBWA\Worldwide.

Sports stars lend their prowess to new ads

This summer, Gatorade is offering 50 youths the opportunity to train in athletic experiences and instant prizes in the first under-the-cap promotion for the sports drink.

The five spots by TBWA\Chiat\Day LA sport a confident teenager who brags about his athletic prowess. Then we get a peek inside the kid's fantasy world where he's a sports champ.

The teen is then chided for cockiness by athletes such as Bryce Harper and Serena Williams.

Credits

Chief Creative Officer
Stephen Butler
Executive Creative Director
Brent Anderson
Worldwide Creative Director
Renato Fernandez
Creative Director
Gustavo Sarkis
Copywriter
Ryan Siepert
Art Director
Dustin Locke
Executive Producer
Sarah Patterson
Producer
Garrison Askew
Managing Director
Peter Ravailhe
Brand Director
Simon Nicholls
Brand Director
Sarah Lamberson
Brand Manager
Robyn Morris
Sports Marketing AE
Erika Buder
Associate Brand Manager
Dylan Hinshaw
Account Group Assistant
Samantha Sabine
Group Planning Director
Scott MacMaster
Global Planning Director
Martin Ramos
Planning Director
Abigail Weintraub
Planner
Matt Bataclan
Jr. Planner
Joe Elliott
Director of Business Affairs
Linda Daubson
Senior Business Affairs Manager
Stefanie McCall
Talent Payment Manager
Mirielle Smith
Traffic Manager
Judy Brill
Executive Project Manager
Karen Thomas
Production Company
Caviar
Director
Amir Farhang
Executive Producer
Michael Sagol
Executive Producer
Jasper Thomlinson
Executive Producer
Darren Foldes
Head of Production
Kelly Bowen
Line Producer
Stephan Mohammed
Director of Photography
Toby Irwin
Editorial
Union Editorial / Circus
Editor
Jono Griffith
Assistant Editor
Jed Stuber
President / Managing Partner
Michael Raimondi
Executive Producer
Joe Ross
Post EFX
The Mill
Exec Producer
Enca Kaul
Senior VFX Producer
Kait Boehm
2D Lead Artists
Billy Higgins
3D Lead Artists
Rasha Shalaby
Matte Painting
Andy Wheater, Gillian George, Zach Christian
Motion Graphics
Fabio Lamarche, Greg Park
Colourist
Adam Scott
Color Producer
Antonio Hardy
Color Exec Producer
Thatcher Peterson
Sound Design & Final Mix
Lime Studios
Exec Producer
Susie Boyajan
Mixer / Sound Designer
Rohan Young
Assistant Mixer
Jeff Malen
Music
Beacon Street Studios
Executive Producer
Leslie DiLullo
Composers
Andrew Feltenstein & John Nau

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