
The online experiment set up by the drinks brand will fund ideas and initiatives by offering grants between £1,000 and £10,000 to help get collaborations started.
The brand already funds a free magazine called Susology which uses editorial and photography to represent a cultural study of creativity across art, film, sport, music and design.
The carbonated drink made with 100% fruit juice was launched earlier this year by former Red Bull managing director Harry Drnec.