Foster's introduces personalised 'good call' messages

Foster's is allowing people to send their friends video messages from Brad and Dan, the characters from its 'Good Call' campaign, with the added bonus of dealing with bikini-clad girls staffing a new "good call centre".

Foster's Good Call Centre
Foster's Good Call Centre

The 'Good Call Centre' by Adam & Eve, is hosted on a and introduced with a short video.

It allows people to submit a mate’s problem to Brad and Dan by picking from a series of choices helping to define their dilemma and adding their friend’s name.

The girls then deliver the file to Brad and Dan and the duo deliver a counselling session, addressing the friend by name.

Users can share a link to the video via their Facebook account or by copying and pasting a URL.

Adam & Eve has also created a short ad to drive people to the website.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content