The business moves from Lean Mean Fighting Machine.
Adam & Eve/DDB already handles the above-the-line account for the Heineken-owned lager brand. The agency was responsible for creating the Australian Brad and Dan characters and the "good call" positioning.
Emma Sherwood-Smith, the marketing manager for Foster’s, said: "The appointment of Adam & Eve/DDB will help bring a better integrated and more effective approach to developing compelling creative work for Foster’s online in 2014."
Heineken appointed LMFM in 2011. Hypernaked previously handled the business.
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