LONDON - Focus DIY has appointed EGS and the7stars to handle its media planning and buying.
The account was reviewed out of incumbent agency Mediaedge:cia. EGS will handle communication planning and the7stars will look after media buying. Focus said it had taken the decision to split the account because it better suited its business needs.
The retailer's advertising is handled by Krow, which was appointmented to the £10 million advertising account last year.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)