LONDON - Homebase is aiming to capitalise on the slowdown in the housing market with a series of ads focusing on how consumers can make the most of their existing homes.
The TV campaign, which breaks 17 March, aims to show that any space can be transformed into an attractive home with the help of the DIY retailer.
The work is the first by Leo Burnett for Homebase since it won its £26m advertising business last year.
The first execution demonstrates how, using Homebase products, a homely living room can be created at a dockyard. Further ads will continue the theme of transformations in unlikely locations.
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