The deal kicks off on 20 April and aims to target the retailer's key buyers during the peak spring period. Spring traditionally sees an uplift in sales of decorating products such as wallpaper and paint, power tools and bathroom suites.
Focus will use the sponsorship idents to showcase the full range of DIY merchandise including its own-brand Payless range.
The programme targets everyone from impractical home-enhancers, those who like the finishing touches but need encouragement and step-by-step guidance on larger jobs and confident enthusiasts.
60 Minute Makeover aims to transform four rooms in one hour using simple DIY techniques and is presented by Terri Dwyer.
Negotiations for the sponsorship were handled by Mediaedge:cia. Last week Focus moved its media planning and buying business out of Mediaedge:cia, splitting the account and handing the business to EGS and The7stars.
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