Holiday Inn gets Famous Five in activity packs

Consumer Services

Julia Buchanan

August 21, 2008

How long?

1 minute

Holiday Inn gets Famous Five in activity packs

LONDON - Holiday Inn has signed a deal to use the Famous Five in children's activity packs to be handed out at its restaurants.

Holiday Inn to use Famous Five in activity packs

The characters will appear on an activity sheet that promotes the National Year of Reading scheme, which is supported by the Department for Children, Schools and Families. The campaign, created by Cocktail Marketing, will run from September to November in the chain’s 120 hotels nationwide.

The activity sheets, Holiday Inn website and TV screens in the chain’s outlets will also urge customers to enter an online competition for the chance to win one of 20 sets of the Enid Blyton books.

Revamped, animated versions of the characters are currently appearing on a cartoon series that is being broadcast on digital and satellite channel The Disney Channel.

Topics

Marketing