The channel, which will be available through FHM.com, features more than 100 downloadable and streamed pieces of video content, which have been produced and edited by FHM.com editorial staff.
Programming includes behind the scenes action from photoshoots; celebrity interviews, such as with Victoria Beckham, Dom Joly and the cast of 'The Sopranos'; FHM columnist Grub Smith's sexual clinic; and previews of film releases.
The move follows enormous interest in downloadable content from FHM.com users, who have downloaded 750,000 videos a month. WebTV, however, will be the first time the content, which is to be updated weekly, is available from a dedicated channel.
The deal was brokered by Mdigital, the online division of media-buying group Mindshare.
FHM.com editor Dave McLaughlin said: "Most of our competitors still seem to think that disorganised swathes of text festooned with flashing pop-ups and exploding html pages is going to keep the users coming and get results for their advertisers. You have to be cleverer than that."
FHM.com is the market leader in the UK men's website sector, with 36m page impressions, 850,000 unique users a month and 270,000 registered users.
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