FHM US posts record ad page increase

NEW YORK - Despite the recent departure of its launch editor Ed Needham, the US version of Emap's lads' magazine FHM has posted what are record-breaking ad page increases in the US magazine market.

The magazine, which launched in March 2000, is showing a 75% increase in ad pages compared with the same period last year, and its August issue carried 48.66 pages of advertising.

The title has also reported a 65% growth in its year-on-year circulation figures, according to ABC. During the second half of 2001, the magazine reported a 9% increase in the newsstand sales to nearly 500,000.

As the title has grown, Emap Metro has upped the publishing frequency of the title to 11 issues a year (it publishes a joint January/February issue).

The magazine now ranks as the number three US men's title. The market leader is another British import Dennis Publishing's Maxim magazine. The number two men's title is Men's Health.

FHM is an international brand and is published in Australia, the Netherlands, France, Romania, Singapore, Turkey, Malaysia, Taiwan, Hungary, South Africa, the Philippines and Russia, as well as the US and UK.

Needham, who launched the title in the States in 2000, recently announced his departure to Rolling Stone, the flagging American music title.

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