FHM prepares ad campaign to promote new site

United Kingdom

Andrew McCormick

December 17, 2008

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1 minute

FHM prepares ad campaign to promote new site

LONDON - Lads' mag FHM is backing the launch of its new website with a marketing campaign promoting the brand as the ultimate entertainment destination for young men.

FHM's new website has gone live and features FHM TV, a new video channel featuring in-house content as well as third party footage from ITN.

Bauer Media, owner of FHM, has secured several ad deals for the relaunched website, including a homepage takeover by Xbox game Gears of War 2, while Universal Pictures is promoting new movie Hellboy 2.

The Manual is a new section on the site that includes features from the magazine, including areas covering style, health, work, dating and sex.

A new games channel features more than 300 games from around the web while the Covergirl Archive includes hundreds of photos from FHM's global archive.

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