Nuts launches £1m football prediction game

LONDON - IPC Media's lads' mag Nuts is launching a pay-to-play online football prediction game today, to help kick-off the new Premiership season, giving users a chance to win £1 million each week.

Nuts partners with Soccer Millionaire for online prediction game
Nuts partners with Soccer Millionaire for online prediction game

The game, , is part of a partnership with the website Soccer Millionaire, which invites users to test their football knowledge and predict the outcome of each match.

Players have an array of game options to bet on, from straightforward match score predictions to who will score first or who will be sent off first.

The game costs £1 per prediction and runs throughout the season, with £1m up for grabs every week.

Nuts Cash Football will be supported by an integrated cross platform campaign, including editorial and advertising coverage in Nuts magazine and online take-overs of its football channel at .

The Nuts editorial team will also pit their wits against all-comers in their own league, which will be covered by the magazine.

Clair Porteous, Nuts publisher, said: "Premiership football is a major passion for our readers, and a significant part of the editorial mix of Nuts, online and in print.

"This major new partnership with Soccer Millionaire to create Nuts Cash Football provides our readers with an even more involving way to enjoy the season and test their true football knowledge."

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