LONDON - Edringdon Group-owned The Famous Grouse has appointed Albion to oversee its global digital strategy and online communications activity.
The review, which has handled by The AAR, initially involved five agencies. In the past the brand has worked with agencies on online campaings on a project basis.
Albion London will be working with The Famous Grouse on an annual project basis, starting with immediate effect, according to assistant brand manager Alison Tuck, who conducted the review.
The Famous Grouse is no. 1 whisky in Scotland and no. 5 blended whisky worldwide, according to the company.
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